Zehra Safdar
Zehra is passionate about F&F and is building a company dedicated to improving healthcare and education through meaningful, measurable delivery.
With more than 15 years across the NHS, she has an exceptional track record of motivating people and organisations to deliver transformational change. Zehra brings deep expertise in strategy development and execution, organisational development and change, financial analysis, and capability-building. She is adept at navigating complex local and national politics and engaging diverse stakeholders to align around clear outcomes.
Her work has spanned business growth and provider development, where she has led programmes that improve performance, quality, and sustainability. Zehra’s enduring passion is workforce—grounded in the belief that people make all the difference—championing initiatives that attract, develop, and retain talent while fostering cultures of accountability and care.
Other Team Members
Nisha Patel
